tiah kley copywriter

SoFi

Introducing the newest member of #TeamSoFi, Kelsea Ballerini. After years of hard work to achieve her dreams on and off the stage, Kelsea is joining SoFi’s mission to help people reach financial independence to realize their own ambitions. 
Rising Star

Patience and perseverance brought Kelsea success. The same is true with personal finances. Members might feel that their ambitions aren’t happening fast enough—but when you bank, borrow and invest with SoFi—you have the tools to rise to your ambitions, faster. 

Kelsea is quoted many times saying she knew she would have made it when she entered the stage through a hydraulic lift. Making Kelsea quite literally, a rising star. We used this cinematic metaphor to tell the story of her perseverance.